Our Team

The Baja United Group consists of a leadership team that left the boardroom to unite with friends sharing common interests in the thrill of adventure, exploration, a love for Baja – and the strong desire for social responsibility. We strive to include these efforts throughout our corporate messaging to give our partners, clients and consumers a clear idea of this mission. This organic messaging will appear in online video content, stories, photography, social media, guest editorials and blogs and will feature high-profile influencers partnered with key platforms and events. Each executive team member brings years of street level and corporate experience in this industry with an inspiring track record of success.

Jim Riley
Chief Executive Officer
Evelyn Colon
Community Director
Nicole Felix
Marketing Consultant