Along with our love for the Baja region and its vast beauty, we’re joined together by the higher purpose of giving back. As a group we have helped many orphanages in the region by providing food, repairs, education and other personal advancement opportunities. Now that we have laid the foundation for this new venture with Baja United Group, we aim to expand that mission by helping additional orphanages throughout Baja. It was always our personal goal to create a business in Baja California, Mexico. A business that would showcase our love for the region and simultaneously give back to the area.
A quote that inspires our mission is a simple but effective one: “Live. Purposeful.”
One question that’s typically asked is: “What amount goes back to the orphanages?”
Our strategy is not to present our contribution as a percentage of sales or profits, but rather as needs-based efforts. We visit the orphanage on a quarterly basis and meet with the management to help define a list of needs. We then itemize these needs for the following quarter and establish a process to best meet the essentials, whether it’s providing monetary resources through local businesses, donating goods or establishing ongoing payments for professional services such as dental and physical care and educational assistance. These efforts lead to a meaningful and positive impact on the local communities.
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